Today, Artificial Intelligence stands as a bedrock of innovation in every field, and marketing is no exception. AI has integrated into our lives so much that from the coffee we order from UberEats to the movie suggestions we get on Netflix, everything is marketed to us through AI.
Marketing is about understanding customer needs, matching them with the right products, and convincing people to buy. AI can make all of this faster and more efficient. No wonder a 2018 study by McKinsey found that marketing is where AI can create the most value.
A 2020 Deloitte survey of early AI users identified three out of the top five AI objectives as marketing-related: improving existing products and services, creating new offerings, and enhancing customer relationships.
But what’s the role of Artificial Intelligence in marketing? With over a decade of experience in AI and marketing, we’ve created a framework to help businesses plan their AI strategy.
But first, let’s take a look at how AI is changing marketing today.
What is Artificial Intelligence in Digital Marketing?
AI in digital marketing uses Artificial Intelligence to help businesses plan, execute, and optimize their marketing strategies. AI marketing aims to boost performance, increase efficiency, and save on costs.
AI uses machine learning and large-language models (LLMs) to shift through massive amounts of data and turn it into insights that businesses can act on. It can even automate tasks and interact with customers based on their behavior.
So, what’s in it for you? With AI, you can analyze customer behavior in real-time, predict future outcomes, automate routine marketing tasks, and create personalized content tailored to each customer.
Ways to Use AI in Digital Marketing
A study conducted by Adobe found that 46% of businesses were already using AI for marketing purposes, and 31% planned to adopt AI in the next 12 months. But how they are using AI and how deeply they’re integrated can vary quite a bit. Our research found that the top ways of how to use Artificial Intelligence in digital marketing:
1. Brainstorming
AI-driven SaaS tools can help you brainstorm topic ideas, suggest keywords, and even spot the latest trends, all of which can lead to more impactful and data-driven marketing campaigns.
For instance, using an AI model like ChatGPT, you can easily brainstorm article headlines and topics or come up with ideas for visual representation. Just type a prompt like, “Suggest me five ideas for blog posts about [your niche].” AI won’t replace human creativity, but it can be a great assistant.
2. Research and customer data analysis
AI tools can analyze past campaigns’ performance and identify success patterns. By examining data from various sources, such as social media, marketing trends, and consumer behavior, AI provides deep insights into how well your marketing strategy is performing.
AI technology, in particular, is based on the availability of high-quality data on customers and their behavior. This data allows the creation of appropriate customer personas and the fine-tuning of marketing strategies. This is why it is so important for anyone who wants to maximize the use of artificial intelligence to have access to a fully equipped customer data platform.
3. Content creation
It’s no wonder AI in content creation is one of the hottest trends in marketing right now. Tools like ChatGPT and Hub-spots can handle multiple tasks, from suggesting headlines and crafting outlines to generating entire articles based on your topics and keywords.
But AI doesn’t stop at just creating content. It also helps with optimization by analyzing how users engage with your content, pinpointing areas that need improvement, and offering strategies to boost your content marketing performance.
4. Reporting
Reporting is another popular way of using AI.
It ensures you get accurate data and uncovers valuable patterns, trends, and insights. These tools can create detailed reports complete with visualizations. Whatever KPIs you’re using, an Artificial Intelligence marketing tool can evaluate your web pages and social media presence.
What’s more, AI tools are great at spotting anomalies and areas of improvement. The better your data analysis, the more effectively you can connect with your target audience. So, with AI, reporting becomes not just about collecting data but about turning it into actionable strategies.
5. Personalization
New research found that 41% of businesses use AI to create personalized consumer experiences. AI can tailor interactions based on a customer’s online behavior or even if they’ve filled out a form on your site.
For instance, dynamic content is based on the user’s details like their name, job titles, or browsing habits. AI analyzes a user’s online activity to deliver a more personalized experience across various marketing channels, from web pages and social media posts to emails. This means marketing becomes more relevant and engaging for each individual, making their experience with your company more meaningful.
6. Improving customer experience
AI is also making a big impact on experience. Take chatbots, for example. They offer quick and accurate support 24/7, whether on your website or through Facebook Messenger.
If a chatbot can’t handle a problem, it can pass the conversation on to a human agent. This blend of AI efficiency and human expertise leads to a smoother, more responsive customer experience.
What’s the Future of AI in Digital Marketing?
AI technology is expected to grow even faster, with enhanced natural language processing and sentiment analysis in the near future. These advancements will likely lead to even more sophisticated advertising strategies beyond 2024, potentially transforming how consumers interact with brands and setting new standards in advertising.
To be ahead, it is advisable to incorporate any current methods driven by artificial intelligence and continue learning as things change in the digital advertising world. Take your time to discover new technologies and learn what ethical processes are currently used. To avoid being left behind in the ever-evolving industry, it’s important to accept the changes that accompany every new technology.
Conclusion
While AI is transforming digital marketing, keeping up with the latest trends can be challenging. If you find yourself lost in this fast-paced world, it is best to leave your brand’s marketing to professionals such as Milestone Marketing.
At Milestone Marketing Group, we specialize in driving growth through data-driven strategies, helping businesses stay ahead in the digital age. Our services can take the load off your shoulders and help you manage your marketing needs effectively so that you can concentrate on what you do best – expanding your business.
