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Case Studies
At Milestone Marketing, results speak louder than promises. Our Case Studies page highlights real campaigns we’ve executed for clients across a range of local service industries. Whether you’re looking for lead generation, brand visibility, or full-scale digital campaigns, these success stories show what’s possible when expertise meets execution.
Case Study: High-ROI Lead Generation for a Local Pressure Cleaning Business in Atlanta, GA
Industry: Residential & Commercial Pressure Cleaning
Service Area: Atlanta, GA
Platform Used: Google Call Ads
Campaign Duration: 4 Months
Project Brief:
A pressure cleaning company in Atlanta partnered with Milestone Marketing to generate more direct phone calls from property owners in need of exterior cleaning services. Their services included driveway, deck/patio, roof, and building washing, and they needed a predictable flow of high-quality leads to keep crews busy year-round.
To achieve this, we launched a Google Call Ad campaign focused on high-intent keywords like “pressure washing near me,” “roof cleaning Atlanta,” and “driveway pressure cleaning.” The ads were designed to appear at the top of mobile search results, allowing searchers to call the business directly without visiting a website.
Campaign Performance:
Impressions: 2,830
Phone Call Clicks: 268
Click-Through Rate (CTR): 9.48%
Average Cost Per Click (CPC): $4.90
Total Ad Spend: $1,313.20
Results & Impact:
Out of 268 phone calls received during the campaign, the business converted approximately 16.4% into paying customers—resulting in 44 booked jobs over three months.
With an average job value between $150 and $300, the campaign generated an estimated $6,600 to $13,200 in revenue.
Estimated Revenue: $6,600–$13,200
Ad Spend: $1,313.20
Return on Investment (ROI): 403% to 905%
This strong ROI shows how even modest ad spend, when paired with high-converting search terms and call-focused ads, can drive substantial results for local service providers.
The campaign also had a secondary impact: increased brand visibility in the local market. The steady volume of phone calls helped fill weekly appointments and led to new relationships with repeat residential clients and commercial property managers—establishing a foundation for long-term business growth.
Case Study: High-Intent Lead Generation for a Plumbing Company in Las Vegas
Industry: Residential & Commercial Plumbing
Service Area: Las Vegas, NV
Platform Used: Google Responsive Search Ads + Custom Landing Page
Campaign Duration: 3 Months
Project Brief:
A Las Vegas-based plumbing company partnered with Milestone Marketing to generate a consistent stream of inbound leads from homeowners and property managers actively searching for plumbing services. From clogged drains to water heater issues, the goal was to capture high-intent traffic and convert it into booked jobs.
We launched a Google Responsive Search Ad campaign targeting location-specific keywords like “plumber near me,” “emergency plumbing Las Vegas,” and “licensed plumber today.” All ad traffic was directed to a custom-built landing page focused on fast response, trust, and conversion—resulting in strong form-fill performance.
Campaign Performance:
Impressions: 12,560
Clicks: 1,040
Click-Through Rate (CTR): 8.28%
Form Fills (Conversions): 199
Landing Page Conversion Rate: 19.13%
Results & Impact:
Of the 199 leads captured through the landing page, 14.6% converted into booked jobs, resulting in 29 new plumbing service calls.
With an average job value between $200 and $600, the campaign generated an estimated $5,800 to $17,400 in revenue.
Assuming an average cost-per-click (CPC) of $4.50, total ad spend was approximately $4,680.
Estimated Revenue: $5,800–$17,400
Ad Spend: $4,680
Return on Investment (ROI): 24% to 272%
This campaign showed strong efficiency from click to lead and lead to customer—especially in a competitive metro like Las Vegas. The combination of a high-converting landing page and responsive search ad targeting allowed the business to maximize every dollar spent, turning search traffic into measurable revenue.
Case Study: Consistent Emergency Leads for a Restoration Company in Jacksonville, FL
Industry: Water & Fire Damage Restoration
Service Area: Jacksonville, FL
Platform Used: Google Call Ads
Campaign Duration: 4 Months
Project Brief:
A Jacksonville-based restoration company partnered with Milestone Marketing to increase inbound calls for urgent water and fire damage services. The goal was to connect with homeowners and property managers exactly when they needed help—during moments of crisis.
We launched a Google Call Ad campaign targeting high-intent searches like “emergency water damage repair Jacksonville” and “24/7 flood cleanup.” By focusing on mobile-first call-only ads, we ensured that every searcher saw a clear call-to-action that connected them directly with the business.
Campaign Performance:
Impressions: 3,780
Phone Call Clicks: 515
Click-Through Rate (CTR): 13.61%
Average Cost Per Click (CPC): $4.20
Total Ad Spend: $2,160
Conversions (calls over 60 seconds or qualified interactions): 117
Results & Impact:
Out of 117 tracked conversions, 23% resulted in booked projects—leading to 27 restoration jobs during the 4-month campaign.
With an average project value between $1,000 and $3,000, the campaign generated an estimated $27,000 to $81,000 in revenue.
Estimated Revenue: $27,000–$81,000
Ad Spend: $2,160
Return on Investment (ROI): 1,150% to 3,650%
The business filled its schedule with quality jobs, improved its visibility in emergency-related searches, and saw a boost in repeat business and referrals. For a time-sensitive, high-ticket industry like restoration, this campaign proved that a well-structured Google Call Ad strategy can drive serious results with minimal waste.
Case Study: High-Intent Lead Generation for a Plumbing Company in Las Vegas
Industry: Residential & Commercial Plumbing
Service Area: Las Vegas, NV
Platform Used: Google Responsive Search Ads + Custom Landing Page
Campaign Duration: 3 Months
Project Brief:
A Las Vegas-based plumbing company partnered with Milestone Marketing to generate a consistent stream of inbound leads from homeowners and property managers actively searching for plumbing services. From clogged drains to water heater issues, the goal was to capture high-intent traffic and convert it into booked jobs.
We launched a Google Responsive Search Ad campaign targeting location-specific keywords like “plumber near me,” “emergency plumbing Las Vegas,” and “licensed plumber today.” All ad traffic was directed to a custom-built landing page focused on fast response, trust, and conversion—resulting in strong form-fill performance.
Campaign Performance:
Impressions: 12,560
Clicks: 1,040
Click-Through Rate (CTR): 8.28%
Form Fills (Conversions): 199
Landing Page Conversion Rate: 19.13%
Results & Impact:
Of the 199 leads captured through the landing page, 14.6% converted into booked jobs, resulting in 29 new plumbing service calls.
With an average job value between $200 and $600, the campaign generated an estimated $5,800 to $17,400 in revenue.
Assuming an average cost-per-click (CPC) of $4.50, total ad spend was approximately $4,680.
Estimated Revenue: $5,800–$17,400
Ad Spend: $4,680
Return on Investment (ROI): 24% to 272%
This campaign showed strong efficiency from click to lead and lead to customer—especially in a competitive metro like Las Vegas. The combination of a high-converting landing page and responsive search ad targeting allowed the business to maximize every dollar spent, turning search traffic into measurable revenue.
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